What Does a Web Design Agency Do?

All web design agencies are different but all work with clients who want websites and an online presence that is likely to give their business the best chance of being successful. With an agency behind your project, they will be aiming to help you make it a success utilising their team of web designers, SEO specialists and social media marketers to create new or improved websites alongside detailed online presentation strategies.

Below are some of the things that you could expect a typical web design agency to be working on each day to help you understand what they might be doing to achieve their, and your, goals.

Designing

This will either involve designers creating the code necessary for a client’s ideas to become reality on screen or coming up with new concepts and ideas of how best to facilitate both a client’s and a customer’s needs. Web designers consider many factors such as the way a customer will interact with a website, how it will look, and how much time each task could take.

Branding

For a web design agency, the brand will already exist and it will be presented to them by the client. The task that the agency will undertake is to present that brand in a clear, concise and innovative way online. This will include anything from brand specific colour coordination to clear placement of brand logos across web pages.

SEO

SEO stands for Search Engine Optimisation. Part of a web design agencies role will be to optimise websites that they build for search engine use. This involves labelling or tagging pages within the website with certain words or phrases that are likely to be searched for using sites like Google or Yahoo.

Social Media Marketing

These days, it’s not enough to simply have a website, businesses are now expected to have a presence on social network sites such as Facebook and Twitter to allow for better customer interaction and extend their branding. A web design agency will work to both setup and maintain these social media profiles to ensure the company they are representing are being represented to the public as widely as possible.

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